Holden Commits to Europe

One of the big announcements to come from the opening day of the Paris Motorshow is that Holden has comfirmed that 30% of its future models will be coming from Holden’s GM cousin Opel.
Executive Vice President and President of GM Europe, Karl-Thomas Neumann, made the announcement today, at the opening of the Paris Auto Show.
“I’m very excited about the role our great products will play in the resurgence of the Holden brand, by being able to provide more than one-third of Holden’s future product line-up,” Mr Neumann said.
“Spearheaded by Opel’s DRIVE! 2022 strategy, we are making significant investments in new models, engines, transmissions and testing facilities to ensure we deliver truly world class products to our export markets like Australia.”

Holden’s Chairman and Managing Director, Gerry Dorizas, confirmed the decision, stating the three European-sourced vehicles to be launched in Australia in 2015 would be just the start of things to come.
“We are absolutely committed to bringing the best possible products from GM’s global portfolio to Australian customers to support a strong and exciting future for Holden,” Mr Dorizas said.
“Holden and Opel share very similar core brand values, including our commitment to performance, engineering excellence, vehicle dynamics and technology, which makes this such a strong and obvious partnership.
“Opel’s commitment to performance and quality aligns perfectly with Holden’s heritage and brand and in turn, these fantastic vehicles will benefit from being backed by one of Australia’s strongest brands and biggest dealer networks.”

“The performance credentials and premium execution of Astra, Cascada and Insigina are a perfect match for Holden and will provide yet more fantastic choice for our customers,” Mr Dorizas said.

Although no specific models where mentioned Holden announced earlier this year that they will be adding the Cascada convertible, Astra GTC, Astra VXR and the Insignia VXR to it’s range in the first half 2015 and while nothing has been confirmed by GM, Holden or Opel the rumour mills have been in overtime over the last couple of months about the next model Insignia will be the next Commodore after Holden ceases production in 2017.
As always there will be more to come on this story so please check back regularly.


Cascada Convertible coming to Holden dealers in 2015


Insignia VXR coming to Holden dealers in 2015


Astra VXR coming to Holden dealers in 2015

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