Rip Curl And Citroen Celebrate With Special Edition Cactus
Citroen will celebrate its newly-formed alliance with iconic Australian brand Rip Curl by launching 15 special-edition Rip Curl Cactus examples in Australia.
On sale from late November, the special-edition Rip Curl Citroen Cactus will preview as part of the 2016 GromSearch series for young surfers, which kicks-off at Sydney’s Maroubra Beach on September 24-25.
The Rip Curl Edition Cactus will feature ‘Rip Curl’ graphics on the front mudguards and C-pillars, Grip Control, Goodyear mud and snow tyres, silver bumper guards front and rear, white rearview mirror shells and white roof rails as standard equipment.
The combination of Grip Control and mud and snow tyres gives Cactus greater capabilities on low-traction surfaces such as mud and snow, making it ideal for both the snow and surf scenes.
Inside, the special-edition cars feature Rip Curl-branded floor mats with orange stitching, orange seat belts and orange speaker surrounds.
All 15 Rip Curl vehicles will be powered by PSA’s award-winning PureTech 1.2L, turbo-petrol engine and five-speed manual transmission.
The apecial-edition will also feature premium paint as standard and will be available in a new Baltic Blue exterior color along with Noir Obsidien (black), Rouge Aden (Red), Olive Brown and White* – all paired with black Airbumps.
National Marketing manager for Citroen Australia, Dimitri Andreatidis, said the Cactus Rip Curl Edition brings together two great brands.
“Both Citroen and Rip Curl are renowned for their fun and lifestyle-orientated products. The partnership is an ideal fit for the two brands.
“The alliance also brings together these iconic Australian and French brands in a fun way, while the added tech gives the Cactus greater abilities off the beaten track,” Andreatidis said.
“The Rip Curl Citroen Cactus is the type of car every surfer wants and it’s perfect for a trip to the beach or snow,” Rip Curl International marketing chairman, Neil Ridgway, said.
“Rip Curl is stoked to collaborate with an iconic International brand on a car that suits our lifestyle,” he added.
The Rip Curl Edition Cactus will be available from $28,790*
*Pearlescent paint attracts a $200 premium