Holden have announced the changes to their Colorado range for the MY20 model year, along with the permanent inclusion of the LSX model to the range.
Model refinements include the addition of a DuraGuard premium spray on tub-liner as standard equipment on the MY20 Z71 and LTZ Colorado.
The range topping Z71 model also gains fender flares, a bash plate and a new soft drop tailgate, while the LTZ crew cab 4×4 model now gains leather appointed seats with heating for the front seats.
“Just over 60 per cent of Z71 and LTZ customers fit tub-liners,” said Andre Scott, general
manager LCV marketing at Holden, “so we took the initiative to factory fit a premium
product that delivers a quality fit, and a more functional and better-looking solution for our
“The new DuraGuard tub-liner surface minimises cargo slipping and sliding around in the
rear, and it’s a seriously tough and durable liner that produces fewer warranty claims
according to US experience on large pick-ups.
“The addition of the DuraGuard tub-liner means that MY20 Z71 and LTZ Colorado are the
only pick-ups that retail for under $70,000 to feature this premium technology as standard
equipment,” Mr Scott said.
In an environment where a ute is rapidly becoming an Aussie’s best automotive friend,
Holden has introduced an accessory pack strategy for Colorado owners designed to make
it as easy as possible for them to customise their utes precisely to their needs and how
they actually use them.
Painstaking research into customer preferences has produced Holden’s range of factory
backed Colorado accessory packs known as Tradie, Farmer, Black, Rig and the range
“These enable Colorado to connect effectively with potentially a much larger customer
base,” said Mr Scott.
Take the Tradie pack for example. It includes a towing package, side and rear steps, a
roof tray, 12V auxiliary power, floor mats, canvas seat covers, weather shields, bonnet
protector and cup holders – it’s enough to make sure any jobsite is done and dusted.
Many tradies will add further equipment to the MY20 Colorado to suit their particular trade,
but the Tradie pack is a great start right off the showroom floor.
“The combination of these new enhancements for MY20 Colorado, along with the carefully
specified accessory packs, will add a definite edge to what is already one of the best
offerings in the light commercial segment,” said Peter Keley, executive director sales for
“Colorado is currently eight per cent up in a tough and ultra-competitive market that is
eight percent down overall. The ute segment is up one per cent and Colorado represents
half of that growth which is a great indication of just how competitive an offering it is.
Making a great product even better is hard, but that is precisely what Holden has achieved
with the MY20 Colorado – and it’s been done for the same price as the previous model. All
the extra content across the range is for exactly the same recommended retail price,” Mr
The recommended retail prices for the MY20 Colorado range start at $31,690 the Auto LS 4×2 Single Cab Chassis, and rises to $57,190 for the range topping Z-71 model
Thanks to Holden for the info and pics for more info surf on over to the Holden website www.holden.com.au
Click here check out the full specs pricing for the MY20 Colorado range